Stick baits are some of the most effective imitations to use. This is because they may be retrieved at a steady rate for a zig-zag action, or worked by twitching the rod in a stop-and-go motion (hence why these are sometimes called "jerk baits"). Either way accurately mimics a wounded swimming baitfish and will often elicit super aggressive strikes.
SKU 4506265GRMR......$22
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SKU 4506265BKPR......$22
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SKU 4506265WH......$22